Prada is one of the most recognizable luxury labels in the world. When you think Prada, you think evening gowns; you think sophisticated yet funky shoes; you think sleek handbags with the iconic silver triangle logo; and you think Italy. Founded in 1913 by Mario Prada, it remained an Italian family business until the 1970s, when his granddaughter, Miuccia Prada, took over and made the label what it is today.

Prada is expanding beyond Italy--and not just with more stores. Their new project is called "Prada Made in...." Using the same luxury materials and skilled techniques that made the brand famous, Prada has gone to four very different countries to produce capsule collections based on the traditional clothing of the area. The project is inspired by Mario, who was a world traveler, always on the hunt for the most exotic, luxurious, and fantastic fabrics and materials. Each capsule collection is made in its respective country, by skilled artisans who use the traditional garment techniques.

"Prada Made in Scotland" is a collection of traditional tartan wool kilts. "Prada Made in India" is completely handmade, focusing on an ancient Indian embroidery technique called Chikan. The collection also includes ballerina flats, sandals, and handbags, all handmade with traditional weaving techniques. "Prada Made in Japan" is all denim, produced by Dova. All the jeans in this collection can be custom ordered in four different fabrics and seven different washes. Finally, "Prada Made in Peru" is a knitwear collection made using local alpaca wool in traditional workshops of the Peruvian "campesinos." Plans for additional "Made in" countries are in the works.

Prada has found a way to localize globalization, and to make the traditional current. "Prada Made In..." is forward-thinking, while honoring the past. For that it is Character Approved.

[Images: Prada]